Prepare for questions
The landscape for digital health and medical devices is highly competitive, and partners are increasingly interested in products that deliver cost savings for healthcare consumers and provide evidence-based improvements. Remember–this is a conversation, not a pitch presentation. Consider how your organization would answer the following questions, and be succinct:
- Who is the end user of your solution?
- What benefit does your solution provide that would interest other attendees?
- Where is your solution used?
- How much does your solution cost? Who pays for it?
- What stage of development is your organization in?
- What regulatory stage is your organization in?
- What type of support are you seeking (e.g., investment, pilots, user feedback, codevelopment, etc.)?
- How will this support help your organization?
Be open to feedback
One of the most challenging aspects of being an entrepreneur is accepting and prioritizing feedback. Because potential partners’ views are important, be sure to listen to their feedback and ask clarifying questions to help you process and transform that information into action. This will help you take your business to the next level.
Have materials ready—just in case
This isn’t a formal pitch meeting, so don’t plan to bring up a slide deck. However, you may want to have an interesting statistic or an image of your product readily available in case it makes sense to show during the conversation.